In this team project we were assigned to create a theoretical business that supports the recovery of an endangered species. For this project my partners, Maxwell Drummond, Maya Shinden, and I chose to represent the Sunda Tiger. An extremely endangered species located in the Sumatran Forest, the Sunda Tiger is a force that shall not be reckoned with.

As a team we divided up deliverables on how we were going to execute our concept coffee-shop. My role in this project was to design the logo, brand identity, website, and digital mockups. We decided that 50% of our profits were going to be contributed to Thirty Hills Reserve and the World Wildlife Fund and the rest would go towards growing our business.

For the logo and identity design I wanted to represent the Sunda Tiger in its purest form. By creating a geometrical tiger we were able to keep in mind its application to coffee bags, merchandise, and other tangible items. We used a color pallet that represented the colors of the Sumatran Forest and the luxuries coat of the Sunda Tiger.